Press Release
For Immediate Release 15th June, 2011
Contact: Mike Procureur +33.6.76.66.30.54
King of Europe Series
Hell Energy becomes official sponsor of the most famous European drift series
Hell Energy and the organizer of King of Europe entered into a contract. The Hungarian energy drink producer will give its brand name and become the official energy drink of the forthcoming rounds of the prestigious race and the whole season in 2012. As leader of the Hungarian energy drink business Hell further popularizes its products on its export markets by drift shows with their Camaro at the Spanish, Romanian, Greek, Slovakian and Hungarian KOE races continuing in 2012 with title sponsorship of the whole series.
The world-class drifters and the widespread championships attract thousands of fans to the racecourse: the highly popular King of Europe drift series has been going on annually since 2005 in the „old” continent across twenty countries. The popularity of the championship will be further enhanced in 2011 by the Hungarian race in Máriapócs and the cooperation with the favourite energy drink of Hungary now having signed the sponsorship contract. With this act Hell Energy has taken a significant step towards increasing their - primarily motrorsport based - sport sponsorship activities, as besides the Hell Energy Hungarian Drift Championship and supporting the athletes of the Hell Racing Team now they start to build up international promotion connections over several countries. During the Greek race in May the Hell Camaro - which has been reconstructed especially for drifting - has conquered the hearts of loads of fans. The enthusiastic welcome strongly contributed to making a decision of popularizing the market leader energy drink of Hungary also on foreign markets. By giving their brand name to this prestigious international drift race the management of Hell Energy and the organizers of KOE are looking forward to having a long term, fruitful relationship.
HELL ENERGY DRINK
Hell Energy Drink is a cheeky, young participant of the barely 2-decade-old but dynamically developing energy drink market. The brand was born in Hungary, in April 2006. The enterprise started off as a family-owned venture, introducing their product line first on Hungarian grounds. Today, thanks to the company’s successful export strategy, products from Hell Energy Ltd. are available in 26 countries around the world and this number is constantly growing. The company was a successful participant of several expos like SIAL in Paris in 2008, ANUGA in Cologne and WORLD FOOD in Moscow, just to name a few. In Moscow, Hell Energy has won the ’Best new product entering the market’ and ’Best Energy Drink’ prizes. The Hell brand is an active promoter of the motorsports, for instance it has participated as the first Hungarian sponsor of Formula-1 2009/2010. Furthermore, social responsibility is also an essential part of the company policy.
HELL ENERGY IN THE WORLD
The sole owner of HELL brand is the 100 percent Hungarian-owned HELL Energy Hungary Ltd. Besides their Hungarian headquarters, the company has offices with complete sales and logistic systems on 3 continents, including countries like Romania, UK, Poland, Spain, Serbia, Ukraine, Russia, New Zealand and Hong-Kong. The main company profile is production and distribution of energy drinks. All HELL ENERGY news are available at : http://www.hellenergy.com
Check out official HELL ENERGY Youtube Channel
If you would like more information regarding Hell Energy or King of Europe Series, please feel free to contact Mike Procureur at the above number.
